Content Operating System

Four editorial teams were using four different systems. The work was good, but the infrastructure was slowing everyone down.

Each team had built their own system organically — a mix of spreadsheets, Notion databases, Slack channels, and informal rituals. None of them talked to each other. Leadership had no visibility. Cross-team collaboration was nearly impossible.

We designed a unified Content OS in Notion: a single brief format across all brands, a shared content database, a weekly review ritual, and a performance tracking layer.

Crucially, the system was built with the teams, not for them.