Senior Marketing Strategist
Fuse Agency · Kuala Lumpur
Lead strategy across six accounts spanning fintech, e-commerce, and B2B SaaS. Manage a team of three content leads.
2023 – Now
01 — About
I'm a marketing strategist based in Kuala Lumpur with 6+ years building brands, campaigns, and content systems across SEA. I work at the intersection of creative direction and growth strategy — bridging the gap between what a brand wants to say and what an audience actually needs to hear.
I've worked with startups, agencies, and established brands — from early-stage GTM to enterprise-level rebrands. My approach is systems-first: I build frameworks that outlast the campaign.
6+
Years Experience
40+
Campaigns Shipped
3x
Avg. Pipeline Growth
SEA
Region Focus
02 — Selected Work
Brand Relaunch Campaign
Full-funnel rebrand for a fintech startup — identity, messaging, and paid media strategy.
Social Growth Playbook
Community-led growth framework deployed across 5 markets in SEA.
Content Operating System
End-to-end editorial calendar and workflow system for a multi-brand media group.
Product Launch — SEA Market Entry
GTM strategy and execution for a SaaS product entering the Malaysian and Indonesian market.
03 — Skills
Strategy
Brand StrategyContent StrategyCampaign PlanningGo-to-MarketAudience ResearchCompetitive Analysis
Execution
CopywritingSocial MediaEmail MarketingSEOPaid MediaInfluencer Marketing
Tools & Analytics
Google AnalyticsMeta Ads ManagerHubSpotNotionFigmaAhrefs
04 — Experience
Marketing Manager
Kraf Digital · KL
Owned the full marketing function for a 40-person digital agency. Grew inbound pipeline by 3x in 18 months.
2021 – 2023
Content Lead
Gobi Partners Portfolio Co.
Built the content practice from scratch and led a multidisciplinary team of writers and designers.
2019 – 2021
06 — What People Say
"
Azri doesn't just execute briefs — he identifies the real problem first. That shift in thinking changed how we approach every campaign.
"
Working with Azri felt less like hiring a consultant and more like gaining a strategic co-founder. The clarity he brought to our messaging was transformational.
"
He understands both the data and the creative. That combination is genuinely rare in this market.
07 — Contact
Let's work on something worth talking about.
Open to strategy projects, brand consultancy, and speaking engagements.